How to be a Social Entrepreneur Make Money & Change the World

This book by Robert Ashton, a good friend of Social Enterprise Acumen is grounded and sensible. It’s now only available from 3rd party sellers but well worth both reading and then turning into action.


The blurb says

“Don′t just make money make a difference.”

As a social entrepreneur, you can build a business that changes the world. But you will face some unique challenges. This book will prepare you for them.

Packed with advice, inspiration and real–life stories, it will help you:

  • Define what you want to do and why you want to do it
  • Find the right kind of funding
  • Build a brand that makes you unique
  • Find a team as motivated and inspired as you are
  • Measure the impact you′re having

How to be a Social Entrepreneur is the only social enterprise start–up guide you′ll ever need.


How to Change the World – David Bernstein

How to Change the World provides vivid profiles of social entrepreneurs. The book is an In Search of Excellence for social initiatives, intertwining personal stories, anecdotes, and analysis. Readers will discover how one person can make an astonishing difference in the world. The case studies in the book include Jody Williams, who won the Nobel Peace Prize for the international campaign against landmines she ran by e-mail from her Vermont home; Roberto Baggio, a 31-year old Brazilian who has established eighty computer schools in the slums of Brazil; and Diana Propper, who has used investment banking techniques to make American corporations responsive to environmental dangers.

We love the chapter on the six qualities of social entrepreneurs and use it as a quiz for start-ups

Answer these questions as follows.

1 = not at all like me

2 = a bit like me

3 = fairly like me

4 = very like me

5 = absolutely me

Question 1 2 3 4 5

I am willing to admit I am wrong and change my plans



I don’t care who gets the credit for what is achieved



I am happy to break the mould to achieve impact



I can bring together thinking from different disciplines



I want to do something rather than be someone



I want to restore justice in society or tackle a social issue







25-30               you are definitely destined to be a social entrepreneur

15-25               You are ready to change your bit of the world

6-14                 Think about staying with the day job