Value Proposition Design – Alex Osterwalder, Yves Pigneur, Greg Bernarda & Alan Smith









Value Proposition Design helps you overcome the core challenges every business faces when creating successful products and services for customers.

Using the same outstanding visual format as the authors global bestseller, Business Model Generation, this sequel explains how to use Value Proposition to

1. Canvas
2. Design
3. Test
4. Evolve
resulting in products and services that customers actually want.
This book will help you understand what customers want and how to deliver it to them, you’ll learn simple new skills of design and testing which will help you deliver the needs desires of the target audience.
In addition the book gives you exclusive access to an online companion on You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.